LFTNKD is about more than just leggings. It's about helping women step into their power and discover confidence. We want to be raw and authentic with our customers and help them to understand our founder's intentions and the origin story behind our brand.
Let's run it back to 2013. Meet our founder, Laurel. She is 102 lbs at 5' 8". Her hip bone often gets stuck under her rib cage when she lays on her side because of how small she is. She is clinically depressed and suffers from crippling anxiety. She was almost fired from a college internship for repeatedly being late - what her boss doesn't know at the time is that she was having severe panic attacks before work. She hated herself, despised her body, and wanted to leave this world. She nearly did one night.
Fast forward to today. She is a wife, mom, and top sales rep for a tech giant. She wakes up every day filled with gratitude and pride in who she is and where she is going.
Movement (and antidepressants - f*ck the stereotypes) saved her life. Weightlifting started out as intimidating, but turned into her sanctuary. A way to channel the fear and doubt and frustration into something productive. A flood of endorphins. An avenue to become the best version of herself and transform her body from something she once hated to something she eventually felt proud of.
She would not be alive today without the gym. And she wants to share that ability to transform and find your peace and confidence with women everywhere.
Queue, LFTNKD.
